5 SEO Tools for Real Estate

Real Estate SEO Tools

Many home shoppers are now using the internet to search for homes and find Realtors. According to Zillion Group Consuming Housing Trends Report, as much as 90% of buyers use the internet for house hunting.

SEO allows you to use relevant keywords in web content, social media pages, and brand metrics that include media mentions. This will attract links to your site – especially trustworthy, and authoritative websites.

Real estate can be energy sapping, but the benefits are worth the effort. Here are 5 SEO strategies you can use to attract more real estate leads and traffic to your website.

Intensive Keyword Research

Your keywords should be relevant to your content. Always fulfill your potential client’s expectations. If your goal is to attract more traffic to your site, optimize with a term that is commonly used in Google searches. For example, Realtor outnumbers real estate agent in average monthly Google searches.

On your website, let the main city from where you’ll be operating be the main focus. Then branch out to other search terms such as:

  • Real estate
  • Homes for sale
  • Listings for real estate
  • Realtor
  • Real estate agent

Scatter these keywords on pages throughout your website. For example, if your real estate company is in Texas, optimize your site with keyword terms such as Texas real estate, Texas real estate listings, and Texas Realtor.

Use Keywords Wisely

Use keywords that optimize content to match your visitors’ intent. For example, where to find real estate listings in Texas. If you have a listing in Dallas, optimize the listing to the specific address of the street name.  Potential clients will notice your business when they are out and about.

Don’t overuse keywords. 1 to 2% is enough. Excessive keyword usage may get you penalized by Google for keyword stuffing.

Pay attention to keyword synonyms and supportive phrasing. Google will show words that are not similar – but still answer the question the user asked.

Mobile Friendly

A website that is quick, easy to navigate, and attractive will rank better. A mobile friendly site can more than double traffic to your website.

Off Page SEO

Social media and links from other sites will have an impact on your ranking. Google algorithms use backlinks to rank websites. Any links you get from other sites is a “vote of confidence” in your business. How does this happen?

Link building: Backlinks allow other websites to link to your site. Creating great content or blogs on your site is the easiest way to increase link building.

Press: Building a good rapport with the local press will help you get a few backlinks when they mention your website. The local property listing sites, guest posting, and contributing content to industry publications can also generate good links.

Social media: An active social media presence enables you to interact with clients constantly. Users will trust you more once they vet, and realize you have a healthy, professional media presence.

PinInterest and Instagram enable you to post photos and videos – giving the viewer a free tour of the house. You can also optimize them (photos and videos) on the website itself.


There are many free SEO tools you can use for researching. Here are some recommended few:

  • Majestic – Backlink tracking
  • MozBar – Track domain authority and page rank
  • Google Keyword Planner – Research keyword terms
  • Ahrefs – Google rankings, backlink performance, generate content ideas and keywords
  • Similar Web – compares websites, access to quality content, and potential keywords

SEO is not a one-time thing. It’s an ongoing process. Dedicate enough time to create new optimized such as videos, podcasts, and blogs. Whatever content you create, focusing on your local area will increase your chances of being found.


Author Cameron

More posts by Cameron

Leave a Reply