If you are ready to embark upon successful search engine optimization efforts for your real estate website then it’s time to look at the copy that exists within the site.
This process, which is known as SEO copywriting, is a way of attracting search engines based on the text that appears on the pages of your real estate website. Major search engines use the text of a website to determine its ranking and relevance. In other words, it is the chosen keywords and phrases within your website that will determine your website’s placement with major search engines.