Optimizing the Content of your Website

Your website is more than just a home page, so are you optimizing your content and keywords on every page of your real estate website?

The term on-page SEO essentially means ensuring that all pages of your real estate website are worded to ensure effective SEO when potential clients are searching for real estate-related information. On-page SEO is typically used to ensure that your website and its internal pages are optimized for keyword searches; thereby ensuring a greater Internet presence and an increase in Internet leads.

The major search engines use on-page SEO, so don’t expect to show up as a front runner in Internet searches if you haven’t optimized the pages of your website.

In order to optimize your On-page SEO, it is important to view each page of your website as its own mini-website. This will ensure that your website is properly indexed by all major search engines. To do this you must produce original content and links on each page.

In addition, your meta tags need to be arranged properly and that your page title tags do not exceed a certain number of characters. You must also ensure that the different headers on your website pages are labeled with “H” tags and that all web page URLs are SEO friendly. Finally, you should determine which pages of your website you need for SEO, and which pages you do not.

If all of this sounds more than confusing then you’re not alone. We will ensure that your On-page SEO is maximized to ensure that you are driving the most traffic to your real estate website as possible.

We will focus on your website’s on-page SEO and ensure that the following factors are met:
  •  Keywords in the website’s domain
  • Keywords in the website’s URL
  • Keywords in the title tags
  • Keywords in the body content of the web pages
  • Keywords in meta tags
  • Keywords in Header tags (H1-H2 tags)
  • Keywords in Alt tags (images, icons and buttons)
  • Links in the navigation and the body of the text
  • The website’s sitemap
  • The age of domain and the inbound links