A beautifully designed website is, for most real estate businesses, an important part of obtaining excellent Internet leads and attracting business.
Although an attractive website is important when establishing yourself and your company as a credible professional in the real estate industry, it may do nothing to optimize your search engine traffic.
Real estate professionals know that Internet leads are often the bread and butter of their business, so it is up to you to make sure that your real estate website is doing its job to remain relevant with major search engines so that Internet traffic can be directed to your site.